The brands that achieve long-term success on YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online. Here are some of the standout brands that have created a strong position on YouTube by understanding the zeitgeist of collective content generation and some of the clever marketing tactics they are using to build their presence on the site.
YouTube XL is YouTube with a different skin. But while it doesn’t offer new functionality, it does offer a completely different video experience built for TV. With more TV manufacturers including browsers within their products and YouTube XL available for the PS3 and soon the Wii, this could make the fight for online video turf very interesting.