The Red Cross has developed a terrific presentation that it uses to engage its chapters is using social media and ensuring that staff and volunteers effectively use social media tools to execute the mission.
Companies that have held back on adopting social media throughout their organizations would benefit from starting with a cohesive plan that involves all of the key groups within the organization. Organizations that are already communicating inthe social channel would benefit from making sure all employees are apprised of the firm’s social media communications policies and that department-specific protocols are in place to empower employees to communicate with confidence and to elevate conversations to the proper authorities within their organizations if the need arises.
More than one in three businesses have no policies concerning the use of social media sites such as Facebook and Twitter in the workplace, according to a new survey from advertising firm Russell Herder and law firm Ethos Business Law.
The survey, “Social Media: Embracing the Opportunities, Averting the Risks,” was compiled from interviews of 438 executives across the United States who were interviewed during July 2009.
From Tech Republic, by Debra Littlejohn Shinder
“it’s not just about catering to spoiled workers. Businesses are learning that social networking, used properly, can be an effective business tool. Having your employees involved in the community can enhance the company’s reputation and bring in more business — so long as it’s done right.”
From a human resources perspective, it’s a really wise move to have clear guidelines and policies, and for most employees, it’s good to know where your company stands on posting information–especially with issues of legality, copyright, company secrets and the like. I could very well see other companies borrowing from Intel’s and IBM’s social media guidelines. Here’s why:
By speaking directly to the world, without prior management approval, we are accepting higher risks in the interest of higher rewards. We don’t want to micro-manage, but here is some advice that we expect you to follow to help you manage that risk.
By Lydell C. Bridgeford, June 9, 2009
Company executives favor the idea of monitoring employees’ social online networking to ensure that the content does not damage a company’s reputation. Of course, employees disagree, saying it’s none of their employer’s business who they’re Facebooking.