From SocialFish: Clarity over Control: The Red Cross Social Media Handbook

The Red Cross has developed a terrific presentation that it uses to engage its chapters is using social media and ensuring that staff and volunteers effectively use social media tools to execute the mission.

Social Media Handbook for Red Cross Field Units


Digital Brand Expressions – Official Blog: DBE Releases Results of Social Media Study: via @addthis

Companies that have held back on adopting social media throughout their organizations would benefit from starting with a cohesive plan that involves all of the key groups within the organization. Organizations that are already communicating inthe social channel would benefit from making sure all employees are apprised of the firm’s social media communications policies and that department-specific protocols are in place to empower employees to communicate with confidence and to elevate conversations to the proper authorities within their organizations if the need arises.

Survey: Businesses Lack Social Media Policies

Survey: Businesses Lack Social Media Policies –

By Alex Goldman: More stories by this author:

More than one in three businesses have no policies concerning the use of social media sites such as Facebook and Twitter in the workplace, according to a new survey from advertising firm Russell Herder and law firm Ethos Business Law.

The survey, “Social Media: Embracing the Opportunities, Averting the Risks,” was compiled from interviews of 438 executives across the United States who were interviewed during July 2009.

10 things you should cover in your social networking policy

From Tech Republic, by Debra Littlejohn Shinder

“it’s not just about catering to spoiled workers. Businesses are learning that social networking, used properly, can be an effective business tool. Having your employees involved in the community can enhance the company’s reputation and bring in more business — so long as it’s done right.”

10 things you should cover in your social networking policy

Understanding Social Media Guidelines for Employees

From a human resources perspective, it’s a really wise move to have clear guidelines and policies, and for most employees, it’s good to know where your company stands on posting information–especially with issues of legality, copyright, company secrets and the like. I could very well see other companies borrowing from Intel’s and IBM’s social media guidelines. Here’s why:

Employers, workers clash over social networks

By Lydell C. Bridgeford, June 9, 2009

Company executives favor the idea of monitoring employees’ social online networking to ensure that the content does not damage a company’s reputation. Of course, employees disagree, saying it’s none of their employer’s business who they’re Facebooking.

via Employers, workers clash over social networks – Articles – Employee Benefit News.