10 High Fliers on Twitter – Technology – The Chronicle of Higher Education


By JEFFREY R. YOUNG, April 10, 2009; The Chronicle of Higher Education

On the microblogging service, professors and administrators find work tips and new ways to monitor the world

Twitter is quickly becoming a global faculty lounge. Sure, it’s easy to waste a lot of time on the Internet-based microblogging service reading mundane details about people’s days. But you can also pick up some great higher-education gossip, track down colleagues to collaborate with, or get advice on how to improve your teaching or research.

http://chronicle.com/article/10-High-Fliers-on-Twitter/16488

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How to create engaging communities


Andy’s Answers: How to create engaging communities 9

Posted by Andy Sernovitz on June 11, 2009

Creating “community” is a common buzzword in social media. Lots of brands are setting up Facebook groups, forums, and online communities — only to see them quickly grow stagnant. And yet, some brands have successfully established vibrant, engaging communities — including many long before the Internet. Below are a few lessons we can learn from them.

What to do:

Create focused communities. A group focused around a central issue or mission will be much more active than a general fan club.

Offer training and certifications. Use your groups as virtual classrooms for educational training and offer things members can add to their resume.

Reward participation. Promote your active community members by awarding them leadership roles and credentials.

via SmartBlog On Social Media » Blog Archive » Andy’s Answers: How to create engaging communities.

Seven Social Media Mindset Markers


by Paul Chaney, 5/13/09, MarketingProfs Daily Fix

Has your company embraced the social media “mindset”? I’m troubled that many marketers quickly incorporate the social media “toolset,” without first understanding the underlying philosophy which drives their use.

Companies must first inculcate social media’s mindset to experience maximum benefit. It’s the same rationale behind why theory courses are taught in college before practical ones. To do otherwise is to put the proverbial cart before the horse.

Read article: Seven Social Media Mindset Markers

Online Community Best Practices (PDF)


Very good presentation based Groundswell.

What Is Groundswell? It’s a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world.

Read article: Online Community Best Practices, by Jeremiah Owyang, Forrester Research (PDF)