The Networked Nonprofit: Connecting with Social Media to Drive Change


I’ve been waiting to get a copy of this book. It’s a must read for any non-profit trying to figure out Social Media and what it’s good for.  

Beth Kanter, “Networked Nonprofits engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation.

“Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls — lots of conversations — to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media.

“All Networked Nonprofits are comfortable using the new social media tool set — digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.”

Amazon, “This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.”

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Online Community Best Practices (PDF)


Very good presentation based Groundswell.

What Is Groundswell? It’s a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world.

Read article: Online Community Best Practices, by Jeremiah Owyang, Forrester Research (PDF)