Digital Brand Expressions – Official Blog: DBE Releases Results of Social Media Study: via @addthis

Companies that have held back on adopting social media throughout their organizations would benefit from starting with a cohesive plan that involves all of the key groups within the organization. Organizations that are already communicating inthe social channel would benefit from making sure all employees are apprised of the firm’s social media communications policies and that department-specific protocols are in place to empower employees to communicate with confidence and to elevate conversations to the proper authorities within their organizations if the need arises.