June 12th, 2009 | by Bruce Philp
When company executives speak publicly, they become part of their customer’s brand experience, and that’s especially true when those executives venture into the Twitterverse. Probably to the horror of their handlers, many corporate leaders are starting to ask questions about Twitter (), and some are already using it and speaking directly to customers. That’s great, but it can also be potentially perilous, at least in terms of the brands they represent. If you’re a CEO, President, VP or other executive, stepping out from behind the curtain exposes both you and your brand to intimate scrutiny.
Yet there are a few corporate tweeters who instinctively get it right, and when they do, they add tremendous value to their enterprises. Those that do it the best authenticate their brands, and add to the bank of customer goodwill every business depends on. Executives that have mastered Twitter have pioneered a new way for people to connect with the companies that want their business.
Read article … are any of your Presidents “Tweeting”?