By Andy Beal on June 15, 2009
Despite the many articles, blogs, and books written on the topic, there are really only three main areas of Search Engine Optimization (SEO)–and I can explain them all in just 7 minutes!
1. Structure – the web language used, navigation, and rich media all have an impact on whether the search engines are able to crawl and understand the theme of your web site.
2. Content – search engine spiders are really quite dumb. Your web content needs to match-up with the user’s query or your site won’t be found.
3. Links – the search engines look at the quantity, quality, and relevance of the links pointing to a web site.
This outline is designed for the person that wants to cut to the chase. If you’re the type of person that doesn’t have time to spend hours a day learning SEO, this guide is for you.
For those of you seeking a more in-depth introduction to search engine optimization basics consider reading these guides: