What’s in your social media policy?

By Lindsey Miller, lindseym@ragan.com

A balance of coaxing and clear rules can harness employees’ power to promote your brand

There are basically three ways companies can respond to social media: wholeheartedly embrace its potential to do both harm and good, and ask employees to do the same; timidly experiment but remain skeptical and scared; or hide under a rock, hope that social media goes away, and likewise forbid its employees from engaging.

News flash: Social media isn’t going anywhere.

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