To dramatize the impact of social media, I’m going to visualize the growth of our interconnectedness using the concept behind the Charles and Ray Eames, IBM film called ‘Powers of Ten’. So I’ll start with home computers, expand out across social networks, up through our community, city, country and the globe until we arrive at the Twitterverse and look to the future.
Obviously technology connects us in many complex ways, each one worthy of lengthy study. For brevity’s sake, I’ve assembled powerful visual snapshots of each level of connectivity thanks to many wonderful thinkers, companies and artists, each of whom are credited. The list is not meant to be exhaustive, but it aims to provide an overall sense of our multi-faceted connectedness so that we may better understand our changing roles as individuals and marketers.