Malcolm Gladwell reviews Free by Chris Anderson:

Good discussion about newspaper business model in the Information Age and “a new role for professional journalists”

Malcolm Gladwell reviews Free by Chris Anderson:

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Understanding Social Media Guidelines for Employees

From a human resources perspective, it’s a really wise move to have clear guidelines and policies, and for most employees, it’s good to know where your company stands on posting information–especially with issues of legality, copyright, company secrets and the like. I could very well see other companies borrowing from Intel’s and IBM’s social media guidelines. Here’s why:

Millennials Among Those Who Don’t Appreciate Twitter

by Laurie Sullivan, June 2, 2009

Millennials — 18- to-26-year-olds — don’t see value in Twitter, although they spend hours daily texting friends and communicating on social networks in real time, according to a study released Monday from the Participatory Marketing Network (PMN).

The study suggests that only 22% of Millennials use Twitter, the real-time microblogging site that allows posts of up to 140 characters. Of those young people who use Twitter, 85% said they follow friends, 54% follow celebrities, 29% follow family, and 29% follow companies. That’s not great news for marketers and companies trying to reach this demographic through the site.

Read full article

Votenet Solutions Launches eBallot Mobile

Washington, D.C., July 14, 2008 – Continuing its strong momentum in advancing Web-based voting technology, Votenet™ Solutions, Inc., the leading provider of secure online voting and nomination solutions for associations, corporations, law firms, non-profits, universities and organizations, today introduced eBallot Mobile™, the first and only online election solution to offer an optimized voting experience for voters wishing to cast ballots via mobile devices including Blackberries and iPhones.


First and only secure enterprise-level online voting solution for mobile devices including Blackberries and iPhones

Read press release

5 Habits of Successful Executives on Twitter

June 12th, 2009 | by Bruce Philp

When company executives speak publicly, they become part of their customer’s brand experience, and that’s especially true when those executives venture into the Twitterverse. Probably to the horror of their handlers, many corporate leaders are starting to ask questions about Twitter (Twitter), and some are already using it and speaking directly to customers. That’s great, but it can also be potentially perilous, at least in terms of the brands they represent. If you’re a CEO, President, VP or other executive, stepping out from behind the curtain exposes both you and your brand to intimate scrutiny.

Yet there are a few corporate tweeters who instinctively get it right, and when they do, they add tremendous value to their enterprises. Those that do it the best authenticate their brands, and add to the bank of customer goodwill every business depends on. Executives that have mastered Twitter have pioneered a new way for people to connect with the companies that want their business.

Read article … are any of your Presidents “Tweeting”?