Seven Social Media Mindset Markers

by Paul Chaney, 5/13/09, MarketingProfs Daily Fix

Has your company embraced the social media “mindset”? I’m troubled that many marketers quickly incorporate the social media “toolset,” without first understanding the underlying philosophy which drives their use.

Companies must first inculcate social media’s mindset to experience maximum benefit. It’s the same rationale behind why theory courses are taught in college before practical ones. To do otherwise is to put the proverbial cart before the horse.

Read article: Seven Social Media Mindset Markers