Seven Social Media Mindset Markers


by Paul Chaney, 5/13/09, MarketingProfs Daily Fix

Has your company embraced the social media “mindset”? I’m troubled that many marketers quickly incorporate the social media “toolset,” without first understanding the underlying philosophy which drives their use.

Companies must first inculcate social media’s mindset to experience maximum benefit. It’s the same rationale behind why theory courses are taught in college before practical ones. To do otherwise is to put the proverbial cart before the horse.

Read article: Seven Social Media Mindset Markers

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Simplify Your Social Media Routine


May 14th, 2009 | by Leo Babauta

“These days participating in social media such as Twitter, Facebook, blogging and more is almost required for any entrepreneur or business, small or large.

But there’s so much info and chatter coming in through social media that it can overwhelm you, eat up your time, and ruin your productivity.

Simplifying will help you stay in touch, and continue to participate in the conversation, without losing sight of your mission and the important work you need to get done.”

Read article: HOW TO: Simplify Your Social Media Routine

Online Community Best Practices (PDF)


Very good presentation based Groundswell.

What Is Groundswell? It’s a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world.

Read article: Online Community Best Practices, by Jeremiah Owyang, Forrester Research (PDF)