TweetDeck Has a Fierce Rival in Seesmic Desktop

May 2nd, 2009 | by Pete Cashmore

Aside from the website, the desktop app TweetDeck is the undisputed king of Twitter apps, with 14.51% of users posting this way according to TwitStat. That compares to 24.54% on Twitter itself.

The only posting method to come even close to TweetDeck’s lead among third-party clients is the iPhone app (and now Mac desktop app) Tweetie, which 8.80% of Twitter(Twitter reviews) users utilize. And yet, on features at least, TweetDeck(TweetDeck reviews) now has a rival on its tail: Seesmic Desktop(Seesmic Desktop reviews), which only 2.16% of users choose to post with, is iterating faster and may have taken the lead on some key features.

Read article:  TweetDeck Has a Fierce Rival in Seesmic Desktop


Know and Master Your Social Media Data Flow –

This is a key issue for me, being able to post items to a few places, preferably one, and have it show up everywhere I want it to. For example, my twitter account is connected to my Facebook page so when I Tweet, it automatically adds it to my status on Facebook. Now if I could just figure out how to get my Twitter posts to show up as a blog posting …

If you’re anything like me, you are constantly creating social data. From your blog posts and your tweets, your photos and videos, bookmarks and status updates, you are creating new information, big and small. You might do so in spurts, or you might be creating new content throughout the day. But with so many different social networks out there, and friends scattered here, there and everywhere, there’s always the potential you’re not sending the right data to the right place. But if you start by knowing where your data is flowing now, you can make minor adjustments along the way to get the recipe right.

read article: Know and Master Your Social Media Data Flow –

Super easy way to Twitter about a web page [Video]

HOW TO: Put Twitter on Every Web Page

May 16th, 2009 | by Pete Cashmore |

TBuzz is an interesting new tool that fosters Twitter buzz around web pages. The concept is incredibly simple: drag a button into your browser bookmarks and hit it whenever you visit a web page you’d like to talk about on Twitter.

So, while you’re reading this Mashable (Mashable reviews) post, you can add TBuzz to your browser, hit it while you’re viewing the page and inform your followers that you’re “Reading an article on”. TBuzz grabs the link for you and shortens it using

But TBuzz is more than a sharing tool: it also shows the Tweets posted by other people talking about that page. While this might not be as useful on obscure or offbeat sites, some inspire enough Twitter (Twitter reviews) chatter to make for an interesting reference point. It’s a neat idea that scores points for simplicity: the video below explains more.

via HOW TO: Put Twitter on Every Web Page [Video].

Social Networking Media ROI Calculator

This looks like a really useful tool. What do you think?

Tip of the hat to the Blog ROI piece in Groundswell, by Charlene Li and Josh Bernoff – the Social Media ROI Calculator has been extended and modified for all Social Media activities.

Jim Edelstein needed a Social Media ROI calculation for a client earlier this morning, so I obliged him with a nice Word doc.  He came back and said, “thats nice, but the clients now needs it in Excel”.  Ok – back to the drawing board.  Then, my new director of Social Media, Claudia D’Arcy, along with our head of SEO, Eta Ivkovic, asked that it be converted into an online tool.  With the help of a nice tool from , and a bit of noodling, the result is here for your benefit.

via Social Networking Media ROI Calculator.

MediaPost Publications Forrester Report: Why Twitter matters to eBiz 05/18/2009

Very good advise — make sure to reserve your Affiliate name on Twitter and other Social Media.

Secure your brand’s identity on Twitter, even if plans to start tweeting are off in the distance, or risk losing it to rivals and squatters, according to Forrester Research Analyst Diane Clarkson. The author of the research report, “How Twitter Can Influence eBusiness,” says brand hijacking has begun to emerge on Twitter.

via MediaPost Publications Forrester Report: Why Twitter matters to eBiz 05/18/2009.